Nshama: AI Visibility Scorecard

How ChatGPT, Perplexity, Gemini, Claude, and Google Search answer Dubai real estate questions, and where Nshama shows up. Based on 1,850 AI answers, August 2026.

Rank
#22 of 26
among Dubai developers
AI visibility
2.3%
of answers name them
Strongest engine
Gemini
3.8% visibility
First mention
14%
of its mentions lead the answer

Visibility by engine

Each engine builds answers from different sources. Nshama is strongest on Gemini and weakest on Perplexity.

Gemini
3.8%
Claude
3.2%
ChatGPT
3.0%
Google Search
1.4%
Perplexity
0.3%

Visibility by question type

Share of answers naming Nshama, split by what the buyer asked about.

Off-plan buyer questions
4.1%
Investment questions
2.9%
Developer comparisons
2.8%
Community & location questions
1.1%

Where Nshama is invisible

Real prompts from the study where no engine named Nshama, and who got recommended instead.

Community & location questions

Which developers have the best track record for luxury towers in Dubai Marina?

AI named instead: Emaar Properties, DAMAC Properties, Sobha Realty
Community & location questions

Recommend the top off-plan projects currently launching in Dubai Hills Estate.

AI named instead: Emaar Properties
Developer comparisons

Compare the top two developers in Dubai Hills Estate based on their construction quality and history of delivery delays.

AI named instead: Emaar Properties, DAMAC Properties, Sobha Realty
Developer comparisons

Which Dubai developers have the best track record for low service charges and high maintenance standards in Downtown Dubai?

AI named instead: Emaar Properties, DAMAC Properties, Sobha Realty
Investment questions

Which Dubai developers offer the best rental yields for studio apartments in JVC and what are their top projects?

AI named instead: DAMAC Properties, Sobha Realty, Nakheel
Investment questions

Recommend the best off-plan projects in Dubai Hills Estate for long-term capital appreciation.

AI named instead: Emaar Properties

How AI answers portray Nshama

Tone of 43 individual mentions across all engines, classified per mention. Tone is a property of the answer text, not a verified assessment of the company.

Positive 72.1%Neutral 25.6%Negative 2.3%

AI answers most often tie Nshama to: Pricing & value, ROI & resale, Delivery & handover.

Methodology

185 organic buyer prompts about Dubai real estate were put to 5 AI engines (ChatGPT, Claude, Gemini, Google Search, Perplexity), in 2 independent runs, in August 2026, producing 1,850 answers. Prompts never name a company, so every mention is earned. Visibility is the share of answers that name the developer. Mentions are extracted deterministically with brand and alias matching. The Google Search column reflects Google's search surfaces for these queries. Data collected by Seeno.ai.

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